Stupid Naming Rights

There are always ridiculous examples of event naming rights: The Chick-fil-a Peach Bowl, The AutoZone Liberty Bowl etc. But having a kids breakfast food (an admission here: I've had a bit of a renewed Pop-Tart jones ever since I bought a box for my kids on vacation last summer) sponsor even a horrendous tour like this is just weird. Will fans of the show be more apt to buy Pop-Tarts? Will people be more apt to go to the show if the see it advertised on their Pop-Tart box. What's next: Captain Crunch presents the America's Next Top Model road tour?
[entertainment] [kids stuff] [marketing] [pop culture] [television]
Labels: entertainment, kids stuff, marketing, pop culture, television