A running rant about bad television, crappy products, horrible service, mindless politics, corporate and government ineptitude, moronic media, marketing overload, public idiocy, stupid entertainment, etc. Here's what's annoying me today:

5.08.2006

You Call This RAPID Transit?



I used to be a regular MBTA Commuter Rail and subway rider, so I am very accustomed to Boston's dysfunctional system- especially the Green Line and North Station. Both are jokes.

I've mentioned here before the absurdity of building an all new transportation hub (North Station) that is used by thousands of commuters a day (in addition to serving as the entry area to a 20,000 seat stadium) that has a 15 foot wide waiting area, and one two-stall bathroom located at the furthest possible point from the train platforms. The place is an absolute joke.

And when I worked in the city, I generally would walk from the Back Bay to North Station because the chances were 50/50 that you would beat the Green Line by walking. At least you knew how long it would take if you walked.

So yesterday I took the train in to the Red Sox game. The commuter rail ride from my home on the North Shore is only about a half hour, half of which is spent negotiating the track switching area along the final mile. It used to be that the biggest bottleneck of the trip, and the reason I usually avoided taking the train to such events was having to use the decrepit elevated Green Line station, and having to wait in line at the single booth for a token.

But hey, I figured, I know there is a spiffy new subway station, there is the much hyped Charlie Card. And it's 2006. Boston must finally have caught up with the times, and there must be token machines galore.

Well that was giving much too much credit to this stupid annoying city.

Came out of the train station, and entered the gleaming new combined Green and Orange Line station, and sure enough, a line stretched nearly out the door to the SINGLE token booth manned by the same slow lazy, government union worker type that was always manning the single token booth in the old elevated station. Not a token machine or Charlie Card machine in sight.

That's Boston. They can build new multi-million dollars stations, increase prices regularly, but they can't figure out that at one of the busiest subways stations in the system on the day of a Red Sox game, they could probably use more options for selling tokens than one slow fat man.

Then, of course, once through the token line, it was 15 minutes till a train came, when one came it was an E train that didn't go to Fenway, and the thing creaked along at 2 miles an hour the whole way. Finally just got out and walked.

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1.22.2006

Terrible Boston Globe Magazine Headline



How did the Globe come up with the headline Is the Commuter Rail Worth Reviving? for today's magazine cover story about the state of the commuter rail system? First off, doesn't something have to dead or near dead to be revived? The juxt of the story is that after ridership increases for seven years, there was a six percent drop this year. OK fine, maybe that's something to look into and base a story on, but that hardly means that the system is near dead. Then further to ask if it is even "worth reviving?" Is that honestly in debate? Sure there is a debate on how and where and even if to invest further in the system, but I don't think there is anyone that would suggest that the system, one of the best in the country, be shut down. Essentially, that is what that headline suggests.

The story itself seems balanced enough, and the inside headline Commuter Rail at a Crossroads is much more accurate. I just can't believe that the main headline for the story, which was also used on the front page of the paper was so misleading. Being involved in publishing, (I'm a magazine designer and art director) I know how these things happen. The headline no doubt came from someone not even involved with the story. Either some editor who just gave a cursory read to the story, or worse yet, someone in marketing or circulation whose motives were much more about how to "sell" the story than to accurately tell what the story is about. I just did a cover for a local college magazine where the cover headline was suggested by the college's marketing director. Being a very editorial-focused designer, and not understanding what the headline meant, I asked the editor I worked with to explain it, so I could do justice to the design of it. She had no idea what it meant, nor did her boss, the editor in chief. It was written by their boss, the Director of Marketing, or Director of Giving, or something who had the final say, even though he knew nothing about editorial.

As for my view on the merits of the story itself: I'm a big supporter of commuter rail. I have a train station pretty much in my back yard. I commuted by train for years when I worked in Boston, and generally loved it. Sure there are many things about it that sucked. Trains don't run late enough. The conductors are usually jerks: I, and a group of other riders once got pushed off a train at North Station by a conductor, because the train was running late, and had to leave. Any time my wife and I have tried to take the train on a weekend with our kids in their carriage we pretty much know we are going to get yelled at for something. Either because we stood on the handicapped platform, and the train didn't stop there, or because we DIDN'T stand on the handicapped platform, and that's where we need to get on with a carriage. It's a given, that you'll get discourteous service. But this is Boston afterall. What do you expect?

Oh, and while we are on the subject, one thing that does TOTALLY SUCK is North Station. It's a joke, especially bad because it's relatively new and was built like this. It's so small and cramped, that whenever there is any kind of a delay, it's like a mosh pit in there to get to your train. They add to the confusion, by refusing to let people out onto the platform early, and calling the trains as late as they can, so everybody has to run at once to get there. And who decided to put one tiny bathroom with two stalls in the ENTIRE station, as far away from the train platforms as possible. It's just unbelievable how that place was built, especially when you look at how beautiful and functional South Station is.

OK, so I guess there are plenty of reasons why Commuter rail sucks, but that hardy justifies the Globes completely wrong headline.

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