Most ridiculous co-branding example of the week.
I could do a whole blog on the stupid shit I see at the grocery store. Who thinks up this shit? What marketing moron actually came up with the idea to print Trivial Pursuit questions in the frosting of Pop-Tarts? How can such a retarded concept be born? Sure dual-branding is epidemic. There is Scope in my Crest, Downey in my Tide, and every kind of trade-marked cookie and candy bar imaginable in my ice cream. It's just the next step in the conspiracy to stretch the toothpaste aisle (or in this case, the toaster pastry aisle) another 10 feet. But who the fuck is going to buy a package of Part-Tarts in order to get in a quick game of trivia at the breakfast table.
As I've said before: All marketing people are idiots. As several commenters previously pointed out: Brand managers are a few steps dumber.