A running rant about bad television, crappy products, horrible service, mindless politics, corporate and government ineptitude, moronic media, marketing overload, public idiocy, stupid entertainment, etc. Here's what's annoying me today:


7-day Weather Forecasts

Weather forecasts are a pretty dubious enterprise as it is. Seems that two days ago, Thanksgiving was going to be a warm sunny day, and now it's going to be a washout. But many of the stations now seem to be doing 7-day forecasts. 7 days out there is a snowball's chance in hell of them getting it right, but that's besides the point. Like all else in local news, this started with a marketing consultant. At Channel 7, the marketing tie-in is obvious. Who cares if there is a 1% chance of them getting it right? Why pass up the chance to be able to reinforce the brand by saying Seven on 7 every time you give the weather. Now by this logic, Channel 4 would be doing only 4-day forecasts, but there must also be a page in the consultant's handbook that says you can't forecast any fewer number days than your competition, even at the expense on not being able to reinforce your brand.

I'm sure somewhere, there is a Channel 10 attempting to do 10-day forecasts. And I wouldn't be too surprised if somewhere down the road, Fox 25 jumps on the bandwagon & attempts to do 25-day forecasts. Hmm, you don't think that with Channel 7 taking over the news operation at Channel 56, they would have the balls to go for a 56-day forecast do you?

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Anonymous Brigid said...

What about the Old Farmer's Almanac? They do a 365-day forecast. It seems like they're missing a marketing opportunity there.

Seriously, I studied meteorology for a year at MIT and one of the few things that stuck with me is that a five-day forecast is no better than chance. I can't imagine things have improved that much in the last 10 years.

5:45 PM


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